Decide How Much To Charge For Your Interactive Workbook

How much should I charge?

Determining the right price for your interactive workbook is a common dilemma when venturing into selling digital products. Pricing can seem like a guessing game at first, requiring some trial and error to find the optimal balance. Only through consistent sales of digital products will you truly gauge the lifetime value of your customers. For now, it's essential to engage in calculations and testing.

Considering target revenue

Let's break it down. Suppose you decide to price your 15-page Cloudybook Pro workbook at $40. If you sell just one workbook per day, you stand to earn an additional $10,420 in profit annually, after subtracting subscription costs ($7 per page = $1,260 per year) and transaction fees (20%). With some marketing effort, selling three workbooks per day could yield $33,780 in yearly profit after fees, all from a single digital product with minimal effort!

Taking account of offerings

Another approach is to evaluate your overall product lineup. Your online course typically falls within the $50-$200 range, depending on factors such as topic, audience, and your level of expertise. For Cloudybook users, we recommend pricing interactive workbooks starting at $40, adjusting based on your expertise and workbook length. Consider your students' perspective throughout their learning journey. Will your workbook serve as a standalone product, part of a bundle, or as an assignment at the course's conclusion? Do you plan to upsell additional products?